Case Study · Facebook Messenger
Messenger Auto-Reply + Knowledge Base
Facebook Messenger auto-replies grounded in the same knowledge base as website support.
Messenger questions get instant KB-backed answers, with clean escalation to humans.
Problem
Facebook Messenger flooded the team with repeat questions that already had answers in docs—but nothing connected the two.
Goal
Auto-reply on Messenger from the knowledge base, and escalate only when a person is needed.
Solution
- Messenger webhook intake for inbound messages
- Knowledge base retrieval for grounded answers
- AI response drafting with confidence / escalate rules
- Handoff path into human support when required
Workflow samples
What I built at each step—placeholder frames ready for your real screenshots.
Wired Messenger webhooks to KB lookup and auto-reply.
Added escalation when the KB cannot confidently answer.
Automation logic
My role
Messenger integration, KB retrieval design, auto-reply logic, and escalation rules.
Result
Messenger questions get instant KB-backed answers, with clean escalation to humans.
Lessons learned
Sharing one KB across website chat and Messenger kept answers consistent and cut duplicate content work.